Bagels are perfect for University menus
Our research into the sandwich market has shown that Millennials and Gen Z consumers in particular are looking for ‘something different’. We also noticed a difference in carrier preferences amongst Gen Y and Z consumers with bagels emerging as the first choice bread at breakfast time!
|Total preferred breakfast carriers||Gen Y preferred breakfast carriers||Gen Z preferred breakfast carriers|
To understand why the younger generations like bagels so much we asked students in London what they like about them and how they like to eat them…
About the research: Online surveys with over 500 out of home consumers including 100 16 – 35 year olds. 121 interviews with 50 consumers. March 2018.