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As the number of coeliac sufferers and gluten avoiders continues to grow in the UK, the launch of New York Bakery Co. Plain and Seeded (Sesame, Brown Linseed and Poppy) gluten free bagels is set to help operators offer an authentic product list designed for a Free From market that grew by 27% YoY in 2018.

“Gluten Free is still one of the fastest growing food trends, increasing by over 140% in the last five years. Whether it’s a dietary need or a dietary choice, eating gluten free shouldn’t mean consumers’ should have to compromise on quality or taste,” says Becky Allan, Out of Home Marketing Manager at New York Bakery Co.

“That’s why we’ve developed a gluten free bagel that replicates the brand’s authentic flavour and chew, allowing operators to enhance the consumer experience. The recipes are inspired by New York’s delis and have been trialed with coeliacs and gluten free life-stylers to ensure they deliver on flavour and texture. Giving us every confidence that they will perform well in a category that continues to go from strength to strength.”